Hypebeast -
9 Jan 2026 09:24

SummaryAnta Sports has secured financing to acquire a 29% stake in Puma from the Pinault family (Artemis), though negotiations have reportedly "stalled"Artemis is holding out for over €40 EUR ($47 USD) per share, a significant premium given Puma's recent 50% drop in market value amid tough competition from On and HokaThis move aligns with Anta's history of acquiring Western assets, while Artemis seeks to offload the "non-strategic" stake to manage debt from other ventur...
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